The studio is known for attention-grabbing publicity stunts that are often covered by the blogosphere and the New York City media. In 2007 LE sent out a press release stating that Lucas had been found dead in his apartment.[26] A photo accompanying the release showed what appeared to be a bound, lifeless Lucas with a conspicuous bruise on his face.[27] New York magazine's Daily Intel blog questioned the timing of the stunt, which occurred one week after the suprise death of New York performer and Velvet Mafia singer Dean Johnson.[27] The resulting media attention won the studio an Xbiz Award for Best Publicity Stunt.[28]

In conjunction with the German publisher Bruno Gmünder, the studio released the photography book Michael Lucas' Gigolos, which featured many LE models in highly sexualized situations.[29] It included work by photographer Joe Oppedisano, and was lauded for its high production quality as it was designed to be a pornographic fashion book to accompany the studio's film release Gigolos.[29][30]

After the Lucas Raunch releases FARTS! and PISS! were banned in Canada, Lucas released a letter in the media addressed to President Barack Obama asking for him to intercede on the studio's behalf at an upcoming summit with the Canadian Prime Minister Stephen Harper.[31][32]

The LGBT blog Queerty responded to a studio marketing video that showed Michael Lucas simulating oral sex both with and on a Barbie doll.[33] While acknowledging the overt attempt to draw traffic to his site with the video as linkbait, Queerty expressed admiration for Lucas' ability to create buzz for his company in the rapidly changing adult entertainment industry.[33]